Abstract
During the summer of 2018, a team of community members, led by University of Idaho Extension, performed a Rapid Market Assessment (RMA) of the Moscow Farmers Market, located in Moscow, Idaho. The RMA data was used by University of Idaho faculty to conduct an economic assessment of the Moscow Farmers Market using IMPact Analysis for PLANing (IMPLAN). The purpose of the study was to understand the economic footprint of the market, including estimating the market’s economic contribution to the City of Moscow’s investment in market operations and management and the economic contributions to the local economy in Latah County, Idaho. It is clear from this analysis that the Moscow Farmers Market is a significant asset to the City of Moscow and has significant positive direct and indirect contributions to the local economy. With the rise of COVID-19, it is important that the success of the Moscow Farmers Market be monitored, and that support be provided to market vendors and downtown shops to ensure their rebound post-pandemic.