Agri-food Products Live Streaming: Fad or A Rising Marketing Channel?

Other

IDEAS Working Paper Series from RePEc

Federal Reserve Bank of St Louis

01/01/2021

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Title: Agri-food Products Live Streaming: Fad or A Rising Marketing Channel?
Creators: Zhengliang Yang
Xiaoxue Du
Patrick Hatzenbuehler
Liang Lu
Publication Details: IDEAS Working Paper Series from RePEc
Publisher: Federal Reserve Bank of St Louis; St. Louis
Identifiers: 996651993301851
Academic Unit: Agricultural Economics and Rural Sociology; Twin Falls Research and Extension Center
Language: English
Resource Type: Other