Agri-Food Products Live Streaming: Fad or a New Marketing Channel?

Other

Zhengliang Yang, Xiaoxue Du, Patrick Hatzenbuehler, Liang Lu, Thomas Reardon and Guang Tian

Unknown

01/01/2021

Abstract

FOS: Economics and business

Research and Development/Tech Change/Emerging Technologies

Marketing

Session ID 4755, Paper# 19463

10 Record Views

Title: Agri-Food Products Live Streaming: Fad or a New Marketing Channel?
Creators: Zhengliang Yang
Xiaoxue Du
Patrick Hatzenbuehler
Liang Lu - University of Idaho, Agricultural Economics and Rural Sociology
Thomas Reardon
Guang Tian
Publisher: Unknown
Identifiers: 996651992401851
Academic Unit: Agricultural Economics and Rural Sociology; Twin Falls Research and Extension Center
Language: English
Resource Type: Other