Warning flags on the race track: The global markets' verdict on Formula One sponsorship

Journal article

J Cobbs, MD Groza and SW Pruitt

Journal of Advertising Research, Vol.52(1), pp.74-86

01/01/2012

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Title: Warning flags on the race track: The global markets' verdict on Formula One sponsorship
Creators: J Cobbs
MD Groza
SW Pruitt
Publication Details: Journal of Advertising Research, Vol.52(1), pp.74-86
Identifiers: 996976271201851
Academic Unit: Business
Language: English
Resource Type: Journal article