The impacts of computer systems on perceptions of customer service and marketing effectiveness

Journal article

Robert W Stone and David J Good

Journal of business and economic perspectives, Vol.35(2), pp.100-112

2009

Abstract

Bewertung

Computer

Empirische Methode

Informationstechnik

Kundenservice

Marketing

USA

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Title: The impacts of computer systems on perceptions of customer service and marketing effectiveness
Creators: Robert W Stone
David J Good
Publication Details: Journal of business and economic perspectives, Vol.35(2), pp.100-112
Identifiers: 996651928801851
Academic Unit: Accounting and MIS
Language: English
Resource Type: Journal article