The greater memorability of self-generated versus externally-presented product information

Journal article

Richard Reardon and David J Moore

Psychology and Marketing, Vol.13, pp.305-320

1996

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http://dx.doi.org/10.1002/(SICI)1520-6793(199605)13:3%3C305::AID-MAR4%3E3.0.CO;2-GView

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Title: The greater memorability of self-generated versus externally-presented product information
Creators: Richard Reardon
David J Moore
Publication Details: Psychology and Marketing, Vol.13, pp.305-320
Identifiers: 996631736301851
Academic Unit: Psychology and Communication
Language: English
Resource Type: Journal article