The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

Journal article

J Jensen, J Cobbs and MD Groza

Journal of Global Marketing

01/01/2014

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Title: The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
Creators: J Jensen
J Cobbs
MD Groza
Publication Details: Journal of Global Marketing
Identifiers: 996976272101851
Academic Unit: Business
Language: English
Resource Type: Journal article