The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good

Journal article

Tae-Hyung Pyo, Jae Young Lee and Hee Mok Park

Journal of Marketing Research

2022

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Title: The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good
Creators: Tae-Hyung Pyo
Jae Young Lee
Hee Mok Park
Publication Details: Journal of Marketing Research
Identifiers: 996631796001851
Academic Unit: Business
Language: English
Resource Type: Journal article