The Effect of Core Nodes on the Diffusion of New Products in a Social Network: Focusing on the Moderation Effect by Core-Periphery Structure within Groups

Journal article

Song Ha Lee, Soo Bin Lee, Jae Young Lee and Tae Hyung Pyo

Journal of Consumer Studies, Vol.35(1), pp.131-147

02/29/2024

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Title: The Effect of Core Nodes on the Diffusion of New Products in a Social Network: Focusing on the Moderation Effect by Core-Periphery Structure within Groups
Creators: Song Ha Lee
Soo Bin Lee
Jae Young Lee
Tae Hyung Pyo
Publication Details: Journal of Consumer Studies, Vol.35(1), pp.131-147
Identifiers: 996686049201851
Academic Unit: Business
Language: English
Resource Type: Journal article