Abstract
In response to a recent explosion of media attention to so - called generation X, the authors investigated young peoples' responses to medua constructions of this generational category label. Twenty - six volunteers aged 19 -23 participated in six audiotaped focus group discussions. A discourse analytic perspective enables the authors to explore how these young participants worked together to negotiate their generational identity and their posisiotn in the life span vis d vis other generational groups. The respondents' talk uses personal accounts to reject the negative media stereotypes of generation X, yet reveals that the media may be one of the defining characteristics of their generational identity. The analysis also reveals themes of out - group denigration and blame, which are interpreted as indicative of the intergroup processes triggered when groups are identified and made salient.