- Title
- Students and faculty attitudes toward student satisfaction guarantees: An empirical analysis
- Creators
- Michael McColloughDwayne Gremler
- Publication Details
- American Marketing Association. Conference Proceedings, Vol.10, p.84
- Publisher
- American Marketing Association
- Identifiers
- 996651764801851
- Academic Unit
- Business
- Language
- English
- Resource Type
- Journal article
Journal article
Students and faculty attitudes toward student satisfaction guarantees: An empirical analysis
American Marketing Association. Conference Proceedings, Vol.10, p.84
01/01/1999
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