Abstract
This study reports on an exercise in guaranteeing the satisfaction of undergraduate students with the instructor's performance. The guarantee was a modified version of that employed by McCollough and Gremler (1999) with the revisions intended to address some of the negative student perceptions they report. In addition to discussing revisions made to the guarantee, this study describes quantitative measures of the attitudes of both students and faculty about the student satisfaction guarantee. The results verify many of the findings of McCollough and Gremler's qualitative study and suggest the revised guarantee is generally well received and adequately addresses concerns with McCollough and Gremler's original guarantee.