Service guarantees: A conceptual model and empirical examination

Journal article

Michael McCollough and Dwayne Gremler

American Marketing Association. Conference Proceedings, Vol.13, p.83

01/01/2002

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Title: Service guarantees: A conceptual model and empirical examination
Creators: Michael McCollough
Dwayne Gremler
Publication Details: American Marketing Association. Conference Proceedings, Vol.13, p.83
Publisher: American Marketing Association
Identifiers: 996651948701851
Academic Unit: Business
Language: English
Resource Type: Journal article