Satisfaction reconsidered: A conceptual framework for understanding the creation of dissatisfaction as a strategy for successful marketing

Journal article

American Marketing Association. Conference Proceedings, Vol.12, p.285

01/01/2001

Abstract

Consumers

Consumption

Customer satisfaction

Marketing

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Title: Satisfaction reconsidered: A conceptual framework for understanding the creation of dissatisfaction as a strategy for successful marketing
Creators: Michael McCollough
Publication Details: American Marketing Association. Conference Proceedings, Vol.12, p.285
Publisher: American Marketing Association
Identifiers: 996651785801851
Academic Unit: Business
Language: English
Resource Type: Journal article