Journal article

Reverse effects of sponsorship: Establishing sport brand equity

J Cobbs and MD Groza

Managing Sport and Leisure, Vol.27, pp.614-631

01/01/2022

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Title: Reverse effects of sponsorship: Establishing sport brand equity
Creators: J Cobbs
MD Groza
Publication Details: Managing Sport and Leisure, Vol.27, pp.614-631
Identifiers: 996976110101851
Academic Unit: Business
Language: English
Resource Type: Journal article