Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes

Journal article

Peer reviewed

S Chakrabarty, Marc C Chopin and Ali F Darrat

Marketing Letters, Vol.9(4), pp.349-360

1998

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https://doi.org/10.1023/A:1008089400754View

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Title: Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes
Creators: S Chakrabarty - Grambling State University
Marc C Chopin - Louisiana Tech University
Ali F Darrat
Publication Details: Marketing Letters, Vol.9(4), pp.349-360
Identifiers: 996632137701851
Academic Unit: Business
Language: English
Resource Type: Journal article