Perceived organizational motives and consumer responses to proactive and reactive CSR

Journal article

Peer reviewed

Journal of Business Ethics, Vol.102(4), pp.639-652

01/01/2011

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Title: Perceived organizational motives and consumer responses to proactive and reactive CSR
Creators: MD Groza - University of Massachusetts Amherst
Mya Pronschinske - University of Wyoming
M Walker - University of Florida
Publication Details: Journal of Business Ethics, Vol.102(4), pp.639-652
Publisher: Springer Science and Business Media LLC
Identifiers: 996976270801851
Academic Unit: College of Business and Economics; Business
Language: English
Resource Type: Journal article