Marketing an environmental issue: A case study of The Wilderness Society's core messages to promote national forest conservation from 1964 to 2000

Journal article

Peer reviewed

William J McLaughlin and Annemarie Lankard

Society and Natural Resources, Vol.16(5), pp.415-434

2003

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Title: Marketing an environmental issue: A case study of The Wilderness Society's core messages to promote national forest conservation from 1964 to 2000
Creators: William J McLaughlin - University of Idaho
Annemarie Lankard - University of Idaho
Publication Details: Society and Natural Resources, Vol.16(5), pp.415-434
Identifiers: 996629898601851
Academic Unit: University of Idaho
Language: English
Resource Type: Journal article