Managing a sponsored brand: The importance of sponsorship portfolio congruence

Journal article

MD Groza, J Cobbs and T Schaefers

International Journal of Advertising, Vol.31(1), pp.63-84

01/01/2012

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Title: Managing a sponsored brand: The importance of sponsorship portfolio congruence
Creators: MD Groza
J Cobbs
T Schaefers
Publication Details: International Journal of Advertising, Vol.31(1), pp.63-84
Identifiers: 996976271401851
Academic Unit: Business
Language: English
Resource Type: Journal article