Abstract
Participant-driven videography (PDV) consists of research participants using a camera to record videos about a subject or experience, giving participants control and minimizing researcher assumptions. This multi-case study demonstrates the application of PDV to parks and protected area (PPA) research, and concludes with recommendations for its future application in such research. In interviews conducted remotely with national park stakeholders, participants were asked to conduct a ‘virtual tour’ using video and audio while identifying attributes of importance. Analysis includes a priori coding of videos and transcripts to highlight variables of importance based on visual and auditory clues. SWOT analysis exploring the strengths, weaknesses, opportunities, and threats of applying PDV to PPA research indicates its utility for gaining qualitative insights into PPA management above and beyond more common qualitative approaches.