Abstract
Social marketing in Supplemental Nutrition Assistance Program Education (SNAP-Ed) programs may enhance circulation of evidence-based guidelines and has potential to change communities and promote healthy living. Idaho’s SNAP-Ed program worked with the Idaho Healthy Eating Active Living Network and 43 community partners to promote “Long Live Idaho!,” a campaign targeting parents and caregivers of young children. The 5-2-1-Almost None messages were delivered through print posters, social media, radio ads, and billboards. Lessons learned about development, implementation, evaluation, and efficacy of a social media campaign provide insight into best practices and recommendations for future campaigns.