Leveraging loyalty programs to build customer–company identification

Journal article

Peer reviewed

T Brashear-Alejandro, J Kang and MD Groza

Journal of Business Research, Vol.69(3), pp.1190-1198

01/01/2016

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Title: Leveraging loyalty programs to build customer–company identification
Creators: T Brashear-Alejandro
J Kang - Hunan University
MD Groza - Northern Illinois University
Publication Details: Journal of Business Research, Vol.69(3), pp.1190-1198
Publisher: Elsevier BV
Identifiers: 996976271601851
Academic Unit: Business
Language: English
Resource Type: Journal article