Leveraging Organizational Reputation to Enhance Volunteer Pride and Retention Rates: The Importance of Task Significance and Skill Variety

Journal article

Journal of Nonprofit & Public Sector Marketing, Vol.34(3), pp.351-370

01/01/2022

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Title: Leveraging Organizational Reputation to Enhance Volunteer Pride and Retention Rates: The Importance of Task Significance and Skill Variety
Creators: Mya Pronschinske Groza
Mark D. Groza
Publication Details: Journal of Nonprofit & Public Sector Marketing, Vol.34(3), pp.351-370
Identifiers: 996993930701851
Academic Unit: Business
Language: English
Resource Type: Journal article