- Title
- How competitor brand names affect within-brand choices
- Creators
- Berna Devezer - University of IdahoKunter Gunasti - University of Connecticut
- Publication Details
- Marketing Letters, Vol.27(4), pp.715-727
- Identifiers
- 996631075101851
- Academic Unit
- Business; Institute for Modeling Collaboration and Innovation
- Language
- English
- Resource Type
- Journal article
Journal article
How competitor brand names affect within-brand choices
Marketing Letters, Vol.27(4), pp.715-727
2016
Metrics
1 Record Views