Guaranteeing student satisfaction: An attempt to walk the talk

Journal article

Michael McCollough and Dwayne Gremler

American Marketing Association. Conference Proceedings, Vol.9, p.257

01/01/1998

Metrics

1 Record Views

Title: Guaranteeing student satisfaction: An attempt to walk the talk
Creators: Michael McCollough
Dwayne Gremler
Publication Details: American Marketing Association. Conference Proceedings, Vol.9, p.257
Publisher: American Marketing Association
Identifiers: 996651561201851
Academic Unit: Business
Language: English
Resource Type: Journal article