Customer–company identification and the effectiveness of loyalty programs

Journal article

Peer reviewed

J Kang, T Brashear Alejandro and MD Groza

Journal of Business Research, Vol.68(2), pp.464-471

01/01/2015

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Title: Customer–company identification and the effectiveness of loyalty programs
Creators: J Kang - Hunan University
T Brashear Alejandro
MD Groza - Northern Illinois University
Publication Details: Journal of Business Research, Vol.68(2), pp.464-471
Publisher: Elsevier BV
Identifiers: 996976109901851
Academic Unit: Business
Language: English
Resource Type: Journal article