Contagious Endowment Effects Across Transactions

Journal article

Peer reviewed

Tae-Hyung Pyo, JaelHwan Kwon, Thomas Gruca and Dhananjay Nayakankuppam

European Journal of Marketing

2021

Files and links (1)

url

https://doi.org/10.1108/EJM-11-2019-0855View

1 Record Views

Title: Contagious Endowment Effects Across Transactions
Creators: Tae-Hyung Pyo - University of Idaho
JaelHwan Kwon
Thomas Gruca - University of Iowa
Dhananjay Nayakankuppam - University of Iowa
Publication Details: European Journal of Marketing
Identifiers: 996632039501851
Academic Unit: Business
Language: English
Resource Type: Journal article