Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

Journal article

Berna Devezer, David Sprott, Eric Spagenberg and Sandor Czellar

Journal of Marketing, Vol.78(2), pp.118-134

2014

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Title: Consumer Well-Being: Effects of Subgoal Failures and Goal Importance
Creators: Berna Devezer - University of Idaho
David Sprott - Washington State University
Eric Spagenberg
Sandor Czellar - University of Lausanne
Publication Details: Journal of Marketing, Vol.78(2), pp.118-134
Identifiers: 996631220701851
Academic Unit: Business; Institute for Modeling Collaboration and Innovation
Language: English
Resource Type: Journal article