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Applying the distinction between market-oriented and customer-led strategic perspectives to business school strategy
Journal article   Peer reviewed

Applying the distinction between market-oriented and customer-led strategic perspectives to business school strategy

Jeffrey Bailey and Byron Dangerfield
Journal of education for business, Vol.75(3), p.183
01/01/2000

Abstract

Accreditation Business education Business schools Competitive advantage Curricula Customer satisfaction Customers Education Leadership Marketing MBA programs & graduates Philosophy Product development Strategic management Students Teaching
This article presents an application of strategic management literature for consideration in the strategic management process of business schools. Specifically, the distinction between market-oriented and customer-led strategies is described, and the particular relevance and importance of this for business schools is explained.

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