An empirical examination of the antecedents and consequences of attitudes toward student satisfaction guarantees

Journal article

Michael McCollough and Dwayne Gremler

American Marketing Association. Conference Proceedings, Vol.12, p.349

01/01/2001

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Title: An empirical examination of the antecedents and consequences of attitudes toward student satisfaction guarantees
Creators: Michael McCollough
Dwayne Gremler
Publication Details: American Marketing Association. Conference Proceedings, Vol.12, p.349
Publisher: American Marketing Association
Identifiers: 996651947201851
Academic Unit: Business
Language: English
Resource Type: Journal article