Abstract
Sustainability and circularity within the retail sector have been spoken about and havegained traction within the private sector and industry-based research, they have yet to become
mainstream topics in academia. Due to market conditions and consumer demand, a review of the
circularity models of the fashion supply chain should be explored.
There has been a gap between academia research findings and the private sector offashion in the research findings. The analysis results indicated there is currently a line drawn in
the sand between private equity and open-source data when researching the current available
texts. The most searched topics and areas of interest for both interests are (in no particular
order) circularity, sustainability, eco-fashion, Covid-19, consumer behavior, market analysis’,
new textiles economy, micro-fiber waste, recycling, up-cycling, environmental impact, and
fast fashion supply chain initiatives (Goni. et al., 2015). The results from the literature review
show there are growing conditions and mountains of problems in the fashion industry with no
straightforward evidence on how to fix the problem(s). Many of the previous studies provide
recommendations for individual problems and hypotheses but no cut and dry solutions.
This research is grounded in pragmatism (Creswell, 2014) with a 29-questiondichotomous, likert scale, and contingency quantitative survey and creative deck project (R2A)
to identify possible solutions to seven research questions within this research project. There were
221 survey participants, including male, women, and non-binary. The creative deck project is
made as a pitch deck (Loomis, 2015) to illustrate a possible venture and business model to start
conversations and offer potential solutions around the problems located amongst current circular
business strategies within the fashion industry.