Abstract
Although much of my work exists in commercial, client-based spaces, I have found myself increasingly drawn to an artistic practice. Grappling with the autonomy this offers, this has led me to question the greater parameters and purpose of my work as a graphic designer. My conviction that design must be used responsibly and intentionally towards positive change serves as a foundation as I navigate these considerations. Being attentive to my own skillsets, visual language, and perspective equips me further.
Make It Pop explores the role of designers as it relates to storytelling, engagement, and connection. A Midcentury Modern visual language drives the aesthetic of the works, evoking a sense of optimistic universality while reclaiming a voice that is predominantly utilized in commercial design work. Make It Pop does not discount the importance and value of graphic design as a commercial tool but invites designers and audience members alike to the freedom of expressive agency.