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Insatiability: The Creation of Customer Satisfaction and Dissatisfaction
Conference proceeding

Insatiability: The Creation of Customer Satisfaction and Dissatisfaction

Michael McCollough
Allied Academies International Conference. Academy of Marketing Studies. Proceedings, Vol.15(2), p.38
07/01/2010

Abstract

Automobile industry Automobiles Competition Customer satisfaction Studies Success Consumer Behavior Marketing
Historically General Motors pursued a strategy of customer dissatisfaction. This paper will lay out why GM would have pursued a strategy so at odds with contemporary thought and consider implications for current marketing thought and practice. [PUBLICATION ABSTRACT]

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