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Contagious Endowment Effect
Conference proceeding   Peer reviewed

Contagious Endowment Effect

Tae-Hyung Pyo, Thomas Gruca, JaeHwan Kwon and Dhananjay Nayakankuppam
Advances in Consumer Research, Vol.44, pp.597-598
01/01/2016

Abstract

Endowment Impact analysis Studies
The endowment effect has traditionally been studied as a fairly static phenomenon at a transaction level of analysis. We propose that the endowment effect is dynamic and can be transferred from one transaction to another. We report the results of both a controlled laboratory experiment and a field study.

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