Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory Approach

Conference presentation

American Marketing Association Summer Educators' Conference (Chicago, Illinois, 08/17/2012)

01/01/2012

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Title: Without the Volunteers the Event Cannot Go On: Examining Retention with a Behavioral Reasoning Theory Approach
Creators: Mya Pronschinske
Mark D. Groza
Mark Peterson
Conference: American Marketing Association Summer Educators' Conference (Chicago, Illinois, 08/17/2012)
Identifiers: 996993930501851
Academic Unit: Business
Language: English
Resource Type: Conference presentation