The Effect of Multiple Sponsor Congruence on the Brand Equity of a Sponsored Enterprise

Conference presentation

Mark D. Groza, Joe Cobbs, Tobi Schaefers and Mya Pronschinske

15th AMS World Marketing Congress (Reims, France, 07/20/2011)

01/01/2011

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Title: The Effect of Multiple Sponsor Congruence on the Brand Equity of a Sponsored Enterprise
Creators: Mark D. Groza
Joe Cobbs
Tobi Schaefers
Mya Pronschinske
Conference: 15th AMS World Marketing Congress (Reims, France, 07/20/2011)
Identifiers: 996993931001851
Academic Unit: Business
Language: English
Resource Type: Conference presentation