Strategic CSR Communication: The Effect of Source and Valence of Message on Consumers' Perceptions

Conference presentation

13th Public Relations Research Conference (Miami, Florida, 03/10/2010)

01/01/2010

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Title: Strategic CSR Communication: The Effect of Source and Valence of Message on Consumers' Perceptions
Creators: Mya Pronschinske
Mark D. Groza
Matthew Walker
Conference: 13th Public Relations Research Conference (Miami, Florida, 03/10/2010)
Identifiers: 996993841901851
Academic Unit: Business
Language: English
Resource Type: Conference presentation