Service Providers Use of Influence Tactics and Online Reviews

Conference presentation

Mark Groza, Jaclyn Crawford, Mya Groza, Louis J. Zmich and Sue Hasbrouck

Academy of Marketing Science Annual Conference (Coral Gables, Florida, 05/22/2024)

01/01/2024

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Title: Service Providers Use of Influence Tactics and Online Reviews
Creators: Mark Groza
Jaclyn Crawford
Mya Groza
Louis J. Zmich
Sue Hasbrouck
Conference: Academy of Marketing Science Annual Conference (Coral Gables, Florida, 05/22/2024)
Identifiers: 996993842001851
Academic Unit: Business
Language: English
Resource Type: Conference presentation