Let's be Friends: Examining the Importance of Sales-Firm Integration

Conference presentation

Marketing Management Association Fall Educators Conference (Santa Fe, New Mexico, 09/18/2019)

01/01/2019

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Title: Let's be Friends: Examining the Importance of Sales-Firm Integration
Creators: Mark D. Groza
Mya Pronschinske Groza
Geoffrey L. Gordon
Conference: Marketing Management Association Fall Educators Conference (Santa Fe, New Mexico, 09/18/2019)
Identifiers: 996993930101851
Academic Unit: Business
Language: English
Resource Type: Conference presentation