Identity Marketing Signage: Inclusive Consumers Support Small Business Owners' Displayed Social Identities

Conference presentation

Mya Pronschinske Groza and Stephanie Van Tieghem

Marketing Management Association Spring Conference Track within MBAA International Conference (Online, 03/25/2021)

01/01/2021

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Title: Identity Marketing Signage: Inclusive Consumers Support Small Business Owners' Displayed Social Identities
Creators: Mya Pronschinske Groza
Stephanie Van Tieghem
Conference: Marketing Management Association Spring Conference Track within MBAA International Conference (Online, 03/25/2021)
Identifiers: 996993930301851
Academic Unit: Business
Language: English
Resource Type: Conference presentation