Conversations to Cause Change: A Proposed Typology of Consumers Utilizing Facebook to Enact Consumer Boycotts

Conference presentation

American Marketing Association Summer Educators' Conference (San Francisco, California, 08/05/2011)

01/01/2011

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Title: Conversations to Cause Change: A Proposed Typology of Consumers Utilizing Facebook to Enact Consumer Boycotts
Creators: Mya Pronschinske
Conference: American Marketing Association Summer Educators' Conference (San Francisco, California, 08/05/2011)
Identifiers: 996993842101851
Academic Unit: Business
Language: English
Resource Type: Conference presentation