Challenging Environments may lead to Strange Bedfellows; The Evolution of an Online Master of Science in Digital Marketing Program

Conference presentation

Geoffrey L. Gordon, Mya Pronschinske Groza, Denise D. Schoenbachler and Mark D. Groza

Marketing Management Association Fall Educators Conference (Santa Fe, New Mexico, 09/18/2019)

01/01/2019

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Title: Challenging Environments may lead to Strange Bedfellows; The Evolution of an Online Master of Science in Digital Marketing Program
Creators: Geoffrey L. Gordon
Mya Pronschinske Groza
Denise D. Schoenbachler
Mark D. Groza
Conference: Marketing Management Association Fall Educators Conference (Santa Fe, New Mexico, 09/18/2019)
Identifiers: 996993930401851
Academic Unit: Business
Language: English
Resource Type: Conference presentation