Abstract
This paper is an exploration of research into the relationship between the concept of terroir and winery architecture, and its application to a design-build studio project. It includes analysis of the concept of terroir, notable precedents in its translation to design, and the role it might play role in shaping visitor experience. Common design strategies are presented and critically analyzed. The paper documents the application of this research to a live design build studio project; a retail tasting room and outdoor pavilion at a 5 ½ acre winery in an emerging winegrowing region. It presents an analysis of how ideals that emerged from the research are applied to the project at all levels; from the origination of project-level concepts in close consultation with the clients through construction and fabrication at the detail-level.