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- Title
- Social Psychology Applied to Consumer Behavior
- Creators
- Brad J BushmanTraci Y CraigRoy F Baumeister
- Publication Details
- Social Psychology and Human Nature
- Publisher
- Cengage
- Identifiers
- 996630784901851
- Academic Unit
- College of Letters, Arts, and Social Sciences; Psychology and Communication; Institute for Modeling Collaboration and Innovation
- Language
- English
- Resource Type
- Book chapter