Domain 7: Marketing and Sales Management in Engineering Organizations

Book chapter

A Guide to the Engineering Management Body of Knowledge, pp.169-194

ASEM, 3rd Edition

01/01/2012

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Title: Domain 7: Marketing and Sales Management in Engineering Organizations
Creators: Suzanna Long
Publication Details: A Guide to the Engineering Management Body of Knowledge, pp.169-194
Publisher: ASEM
Edition: 3rd Edition
Identifiers: 996994587301851
Academic Unit: College of Engineering
Language: English
Resource Type: Book chapter