Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract

Abstract

Academy of Marketing Science Annual Conference

01/01/2020

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Title: Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract
Creators: LJ Zmich
Mya Pronschinske Groza
Mark Groza
Conference: Academy of Marketing Science Annual Conference
Identifiers: 996976270301851
Academic Unit: College of Business and Economics; Business
Language: English
Resource Type: Abstract