Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty

Abstract

RB Leary, RJ Vann and Mya Groza

01/01/2016

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Title: Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty
Creators: RB Leary - University of Wyoming
RJ Vann - University of Wyoming
Mya Groza - Northern Illinois University
Publisher: Springer International Publishing; Cham
Identifiers: 996976109101851
Academic Unit: Business
Language: English
Resource Type: Abstract